Pay Per Click
Pay
per click (PPC) is a prominent way to
market your product. According to statistics, more than 75% of the traffic is
from search engine optimization but only 25% of the traffic is from the PPC
campaign. Now you may think it is not worth spending money on PPC campaigns
since it yields very less result.
You may be more attracted to spend it for a
wider SEO campaign. But, there are various reasons one should consider PPC
campaign along with SEO as it
has certain plus points which SEO will take forever to conquer.
Easy Keyword Selection
By analyzing pay-per-click
results for various keywords
selected, you can shortlist the main keyword that brings the maximum
number of traffic to your website. Keyword is the primary factor for a successful marketing campaign. It is also the basic step for planning the
SEO campaign, as you can optimize the page with the keyword shortlisted from
the PPC campaign.
Constant Traffic
Any SEO campaign will take months to get your website on the
first page. It involves posting of links at the right place and needs many
hours of work to be indexed by the search engine spiders. In comparison to SEO,
PPC campaign gives immediate listing on the first page.
Users tend to click on links found on the first page. Only 20%
users go past the first page of any search engine results. So, it is safe to
say that by using PPC, you get a considerable amount of traffic for the given
keyword, without any effort.
It Is Cheap and Can Be Run from Home
PPC campaigns are much cheaper when compared
to other offline marketing techniques. To make a website popular and familiar
among the people, various radio and television advertisements are required to
be aired. They work out very expensive when compared with the PPC
campaigns.
Additionally, PPC campaigns are very easy to
run and supervise. All you need is a laptop, internet connection and a search
engine PPC account. There are no unnecessary travels or efforts involved.
Visibility and Trust
The PPC
campaign gives good visibility
for the website. Even if users do not click on the advertisement, the website
will become familiar in the minds of the people who constantly search for
related keywords. When they frequently see your website listed, the trust for
the website increases and people start clicking on it. PPC also helps in
gaining trust and credibility of the website among users.
If you would like to run a PPC
campaign for your business,
check out our PPC Management
services in India.
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